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Privacy Policy

Effective date: December 5, 2025

Welcome to SunsetCrafting.com. Your trust matters to us. This Privacy Policy explains what information we collect, how we use and share it, your rights, and the choices you can make about your data. We aim to be transparent, practical, and thorough so you understand how SunsetCrafting (the “Site”, “we”, “us”, or “our”) handles personal information when you visit or interact with our website.

Scope and Purpose

This Policy applies to information collected through SunsetCrafting.com, including when you browse, create an account, subscribe to newsletters, post comments, make purchases, or otherwise engage with our content and services. It covers data gathered directly from you and data collected automatically through your device or third-party services. We describe the types of data collected, the purposes for processing, legal bases when applicable, retention practices, and the rights available to users.

Information We Collect

We collect different types of information depending on how you use the Site. The categories below illustrate typical data points we gather and why.

Personal Information You Provide

  • Account information: name, email address, username, password when you register for an account.
  • Contact details: email address and mailing address supplied for order fulfillment or newsletter subscription.
  • Payment information: billing address and payment method data required to process purchases. (We do not store full payment card numbers on our servers; payment processing is handled by third-party providers.)
  • User-generated content: comments, reviews, images, or other content you post to the Site.
  • Support communications: messages you send through in-site help forms or feedback tools.

Information Collected Automatically

  • Usage data: pages viewed, links clicked, referring URLs, time spent on pages, and search queries to improve content and site performance.
  • Device and browser data: IP address, browser type and version, operating system, screen resolution, and language preferences.
  • Location data: approximate location inferred from IP address; precise geolocation only if you consent via a browser or device permission.

Information from Third Parties

  • Third-party services: profile information if you register or sign in using third-party accounts (for example, social logins).
  • Analytics and advertising partners: data provided by analytics platforms, ad networks, or other partners that help us understand traffic and ad performance.

How We Use Your Information

We process personal information for legitimate business purposes to deliver and improve our services, protect users, and comply with legal obligations. Key uses include:

  • Providing and personalizing services: account management, order fulfillment, content recommendations, and a tailored browsing experience.
  • Communications: transactional emails (order confirmations, account notices), promotional messages (newsletters) where you have opted in, and responses to support requests.
  • Improving the Site: analyzing usage patterns, running A/B tests, fixing bugs, and optimizing site speed and design.
  • Security and fraud prevention: detecting suspicious activity, enforcing terms of use, and protecting user and Site integrity.
  • Legal compliance: fulfilling legal obligations, enforcing contracts, and responding to lawful requests from public authorities.

Legal Basis for Processing (for EU/UK Users)

Where applicable, we rely on the following legal bases for processing personal data:

  • Consent: when you explicitly agree to processing for a specific purpose, such as marketing emails or precise location data.
  • Performance of a contract: processing necessary to provide a service you requested (for example, fulfilling an order or maintaining an account).
  • Legal obligations: processing required to comply with legal or regulatory duties.
  • Legitimate interests: processing to operate and improve the Site, prevent fraud, and manage user relationships, balanced against your rights and expectations.

Cookies and Similar Technologies

We and our partners use cookies, web beacons, and similar technologies to collect information about your interactions with the Site. These technologies help deliver a better experience and allow measurement of advertising and site performance.

Types of Cookies

  • Essential cookies: required for core Site functionality, such as user authentication and secure shopping cart operation. These cannot be disabled without affecting Site performance.
  • Performance cookies: collect anonymous data about how visitors use the Site. This helps us improve layout, content, and speed.
  • Functional cookies: remember preferences (language, display settings) to personalize your experience.
  • Advertising and targeting cookies: track visitor behavior across websites to display relevant ads and measure campaign effectiveness. These are often set by third parties.

You can manage cookie preferences through your browser settings or the cookie controls presented on the Site. Blocking or deleting cookies may affect how the Site functions and your ability to use certain features.

Third-Party Links and Services

SunsetCrafting may contain links to third-party websites, apps, and services (for example, payment processors, social networks, and content partners). When you click a third-party link, you leave our Site and are subject to that third party’s privacy practices. We do not control, endorse, or assume responsibility for third-party content or privacy practices.

Examples include:

  • Analytics providers that help us understand Site usage.
  • Social platforms that enable sharing and social login features.
  • Payment processors that handle billing and payment authorization.

We recommend reviewing the privacy policies of any third party you interact with to understand how they use and protect your information.

Affiliate Links and Sponsored Content

SunsetCrafting participates in affiliate programs and may publish links to partner products or services. When you click an affiliate link and complete a purchase, we may receive a commission or referral fee. Affiliate links do not change the price you pay.

We disclose material relationships with sponsors and affiliates in the content where required by law or policy. Affiliate tracking may use cookies or query strings, which are set by the affiliate provider to attribute conversions and calculate commissions. These third-party tracking mechanisms are governed by the affiliate partner’s privacy practices.

Data Sharing and Disclosure

We share personal information in limited circumstances and only as described below:

  • Service providers: vendors who perform functions on our behalf (hosting, payment processing, email delivery, analytics). These partners receive only the data necessary to perform their services and are contractually required to protect it.
  • Business transfers: if SunsetCrafting is involved in a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction. We will notify users when required by law or contract.
  • Legal requests: to comply with legal processes, respond to claims, protect rights, or prevent fraud or harmful activity, we may disclose information to law enforcement, regulators, or other third parties when required or permitted by law.
  • With consent: we may share information when you consent or direct us to do so.

Data Retention

We retain personal data for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose. For example:

  • Account information is retained while your account is active and for a reasonable period after to handle backups, fraud prevention, or legal obligations.
  • Transactional records (orders, receipts) are retained to meet tax and accounting requirements.
  • Usage and analytics data are retained in aggregated or anonymized form to support site improvement and historical analysis.

If you request deletion of your account or personal data, we will take reasonable steps to remove your information from active systems. Certain information may remain in archived or backup copies for a limited time as required for business continuity and legal compliance.

Security

We implement industry-standard administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. Measures include encryption of data in transit (HTTPS), access controls, monitoring, and regular security assessments.

No security measures are perfect or impenetrable. While we strive to protect your data, we cannot guarantee absolute security. If a security incident occurs that materially affects your personal data, we will follow applicable legal requirements for breach notification.

User Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. Below is a summary of common rights and how to exercise them through your account settings or Site controls.

  • Access: You can request a copy of personal data we hold about you.
  • Correction: You can update or correct inaccurate or incomplete information in your account profile.
  • Deletion: You may request deletion of your personal information, subject to our retention obligations and exceptions (e.g., transactional records required by law).
  • Portability: Where applicable, you can request a machine-readable copy of data you provided to us for transmission to another provider.
  • Restriction and objection: You may object to or request restriction of certain processing activities, including profiling or direct marketing.
  • Withdraw consent: If processing is based on consent, you can withdraw it at any time for future processing without affecting the lawfulness of prior processing.
  • Opt-out of marketing: You can unsubscribe from promotional communications through links in emails or via your account preferences.

We may need to verify your identity before fulfilling rights requests to protect your privacy and security. We aim to respond to valid requests within applicable legal timeframes.

Children’s Privacy

SunsetCrafting is not intended for children under the age of 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children without parental consent. If you believe we have inadvertently collected information from a child, please use the Site controls or your account settings to request deletion. We will take steps to remove such data in accordance with applicable law.

International Transfers

SunsetCrafting operates globally. Personal data may be processed in and transferred to countries with different data protection laws than your home country. When transferring data internationally, we implement safeguards such as standard contractual clauses or rely on other lawful transfer mechanisms where required.

Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices, legal requirements, or Site features. When changes are material, we will provide notice on the Site or through email for users with accounts. Continued use of the Site after changes indicate your acceptance of the revised Policy.

How to Manage Your Data

You can review and manage many aspects of your personal information through your Account Dashboard on the Site. Options typically include updating profile details, changing communication preferences, viewing order history, and initiating account deletion. For privacy requests or specific concerns, use the privacy or account management features built into your user settings.

Legal Disputes and Governing Law

This Policy is governed by the laws applicable to the operator of SunsetCrafting as stated on the Site’s legal pages. Disputes related to privacy will follow the dispute resolution procedures and governing law set out in the Site’s Terms of Service.

Final note: We are committed to respecting your privacy and protecting your information. We continually review our practices to improve transparency, security, and user control. Please consult your account settings for controls and exercise any rights available to you.